Startup. I think this word will be the next alphabet in the lexicon...

They say that don't go to university if you have something that can cause the university wait.
Maybe this is too "hackneyed" now for the startup market. Facebook in silicon valley and oyo rooms in india's silicon valley 

http://www.bbc.com/news/business-34078529

http://economictimes.indiatimes.com/opinion/interviews/failing-often-is-the-reality-of-starting-up-ritesh-agarwal-ceo-oyo-rooms/articleshow/48780526.cms